During week three of the internship, Jeff and I were tasked with planning everything for the league. We had to organize who is allowed to play, what age, what towns, where the games are, when the games are, how the league is run, and how long it goes for. The most difficult part of starting any type of business, I learned, is not all the planning you do to make a great product or in this case league, but getting people to think your product is good and actually get them to purchase it. People are very stubborn and marketing is what separates successful companies and ideas from ones that failed. The more people you can get to think you have a good product the more will buy it. You have to have something about your product or just your marketing strategy that catches people attention or they aren't going to bother at all. Through creating this league I was clearly able to see how the psychology of purchasing products works and when I thought about it, I do all the same things that everyone else does. If a product doesn't catch my attention when I first see it, I am never going to bother with it. In the case of a league, if my friends aren't in the league I'm not signing up. We had to market our league so that it caught peoples attention and made them sign up for our league over another one. With my internship, the biggest thing I learned was that sales and marketing are the primary factors for a successful business.